Flax is like the new tofu. Remember a decade or so ago, when tofu was relegated to the weird outer circles of hippies and health fanatics? But now it's EVERYWHERE, common as ketchup. Now flax is making a similar skyrocketing debut into popular culture, and with good reason!
This tiny seed has been around for centuries, as early as 3000 BC. King Charlemagne was such a devout flax follower that he passed laws requiring his subjects to consume it. Now, thirteen centuries later, technology is catching up with old-fashioned instincts and observations to prove flax to be one of the most powerful plant foods on the planet--preliminary research shows that flax may reduce the risk of heart disease, cancer, stroke, and diabetes.
But what is it that makes flax such a nutritional powerhouse? Lots of things, really, but three primary components pack a hefty healthy punch in this little guy: fiber, lignins, and omega-3 fatty acids. In addition to digestion-aiding soluble and insoluble fiber, flax's lignins contain ever-important antioxidants, while the omega-3s promote heart health.
So when you bite into one of our delectable flourless delights, you're also treating yourself to a healthier heart, smoother digestion, and less stress. Isn't that a treat worth giving yourself?