I am a great label reader but there is still misconceptions and "left-out" details. The biggest left-out is bleach's and conditioners. The conditioners make whole grain wheat products more palatable (softer texture like white bread). Why do they do this, simple they can. These items are not fully regulated, not saying I want more regulations, just more truthfulness. Bleach is added to make products more shelf stable and the obvious, make products more white. Not sure why we want white food but I guess its what we have become costumed too.
We should want to eat food with color, but not artificial color. Colors from nature are so amazing, so that is what we should be adding to your plate. Have you ever seen an oat field in full bloom. Amazing.